Activation Insights #6: Plan - but stay flexible

In the final instalment of our Activation Insights series, the panel guests chew over the challenge of keeping activation programmes flexible to the peaks and troughs of a team's performance on the pitch. 

Club sponsorship is always susceptible to a team's changing fortunes. For a brand like William Hill, results have a direct impact on their customers' experience with the brand, whilst for Chevrolet, they take care to not to align their activation work with the ups and downs of Manchester United. 

Hear their fascinating insights, along with those of Peter Draper of Valencia CF, in the video above. 

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We’d love to talk about ideas, events, campaigns or installations that will engage your audiences and deliver value for your sponsorship investments.

Brand in Action
The Foundry Communications Ltd
3 Denmark Street
Goose Green
Altrincham
WA14 2SS

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In Action Bring Your
Brand to Life?

If you want to discuss a project or have any questions, please fill in your details below.

Call us:
0161 926 8444

Contact Us

We’d love to talk about ideas, events, campaigns or installations that will engage your audiences and deliver value for your sponsorship investments.

Brand in Action
The Foundry Communications Ltd
3 Denmark Street
Goose Green
Altrincham
WA14 2SS
 

Call us:
0161 926 8444

How Can Brand
In Action Bring Your
Brand to Life?

If you want to discuss a project or have any questions, please fill in your details below.