A New Game For A New Name
The Story

Swissquote is Switzerland’s premier online bank, but a new name on the UK financial services scene. Using their secure online services, you can carry out leveraged trading in currencies, commodities and share indices.

They have partnered with Manchester United to build brand awareness in an audience who, like Swissquote itself, aims for success.

As Swissquote say: “YOU are our star player”.

The Footgolf Challenge

Recently, the company arranged a golfing tournament with a difference. Four Manchester United squad stars – Juan Mata, Ander Herrera, Jonny Evans and Chris Smalling – battled it out in the inaugural Swissquote Forex Footgolf Challenge.

Yes, Footgolf. Golf, with a football, no golf club and very big holes.

Swissquote asked Brand In Action to use this new game as the theme for a match-day event at Old Trafford, to engage and entertain fans while raising awareness and collecting data for future email programmes.

So we built the world’s first Footgolf practice ramp and offered a signed Manchester United shirt as the draw prize for fans who managed to score at least one hole in the three attempts they were allowed.

Queuing around the block

Named ‘Can you score a goal in one?’, the event was a huge success, with hundreds of fans queuing to take part and great excitement every time the ball went into the hole.

Swissquote’s objectives were certainly achieved, with data gathered from hundreds of prospects and awareness of the new bank significantly boosted on the day.

Us

We’d love to talk about ideas, events, campaigns or installations that will engage your audiences and deliver value for your sponsorship investments.

Brand in Action
The Foundry Communications Ltd
3 Denmark Street
Goose Green
Altrincham
WA14 2SS
 

How Can Brand
In Action Bring Your
Brand to Life?

If you want to discuss a project or have any questions, please fill in your details below.

Call us:
0161 926 8444

Us

We’d love to talk about ideas, events, campaigns or installations that will engage your audiences and deliver value for your sponsorship investments.

Brand in Action
The Foundry Communications Ltd
3 Denmark Street
Goose Green
Altrincham
WA14 2SS
 

Call us:
0161 926 8444

How Can Brand
In Action Bring Your
Brand to Life?

If you want to discuss a project or have any questions, please fill in your details below.