How Turkish Airlines Took a Piece of Old Trafford Around the World

Most Manchester United fans would probably say the most iconic part of Old Trafford is the team tunnel.

There’s little to compare with the roar that erupts when the teams emerge onto the pitch. To walk that tunnel, treading the same turf as Rooney, Giggs and Charlton is a lifetime’s ambition for thousands of fans worldwide.

An Unforgettable
Photo Op

So when Turkish Airlines asked us for a way to announce and exploit their sponsorship to potential customers at international hub airports, we suggested a life-sized team tunnel, complete with legendary players and a realistic Old Trafford crowd-scene, so that travellers and fans all over the world could have their photos taken on a perfect replica of sporting hallowed ground.

As it happened, this was the year Manchester United won the Premier League Trophy, so fans were able to actually hold that precious cup while standing with life-sized images of their heroes.

Message delivered,
brand enlivened

Did anyone passing through Turkish Airlines’ international hubs fail to get the message that the airline was now partnering the world’s biggest sports brand? We think not.

Did thousands of football fans around the world see Turkish Airlines in a whole new light? Absolutely.

 
 

Are some of those fans and their children tempted to tell a white lie about where their treasured photos were really taken?

We couldn’t possibly comment, though it has been said that standing in our travelling tunnel was just like being there.

Contact Us

We’d love to talk about ideas, events, campaigns or installations that will engage your audiences and deliver value for your sponsorship investments.

Brand in Action
The Foundry Communications Ltd
3 Denmark Street
Goose Green
Altrincham
WA14 2SS
 

How Can Brand
In Action Bring Your
Brand to Life?

If you want to discuss a project or have any questions, please fill in your details below.

Call us:
0161 926 8444

Contact Us

We’d love to talk about ideas, events, campaigns or installations that will engage your audiences and deliver value for your sponsorship investments.

Brand in Action
The Foundry Communications Ltd
3 Denmark Street
Goose Green
Altrincham
WA14 2SS
 

Call us:
0161 926 8444

How Can Brand
In Action Bring Your
Brand to Life?

If you want to discuss a project or have any questions, please fill in your details below.